enthron.ai

Legal

Privacy Policy

Last Updated: 09/03/2026

This Privacy Policy describes how personal data is collected, used, and disclosed by Enthron AI Ltd. (“Enthron”, “we”, “us”, or “our”) in connection with our website at enthron.ai, platform, APIs, and related services (collectively, the “Services”).

By accessing or using the Services, you acknowledge that your personal data will be processed in accordance with this Privacy Policy. This policy explains what information we collect, how we use it, how we share it, and the rights you have regarding your personal data.

1. Who We Are

Enthron AI Ltd is registered in England and Wales under company number 16695816, with its registered office at 167–169 Great Portland Street, 5th Floor, London, W1W 5PF.

2. Data We Collect

We may collect and process the following personal data:

  • Registration information: information you provide when creating an account, including name, email address, username, and password. If you use Single Sign-On (SSO) via third-party providers (Google OAuth), we may receive certain account information from the provider, such as your name, username, email address, language preference, and profile picture, in accordance with the authorisation procedures of those providers.
  • Payment information: if you make a purchase or payment, we collect transactional information provided in connection with your payment. Payments are processed via a third-party processors, including Stripe. We do not store credit card numbers; all such data is handled directly by the processor. For their privacy practices, see https://stripe.com/privacy.
  • Technical information: IP address, browser type, device information, and usage data on our website and Services.
  • Communication data: records of your interactions with us via forms, emails, or other channels.
  • Customer Data: any personal or business data you submit to the Services for processing or analysis.

3. How We Use Your Data

  • To deliver the Services in accordance with our Terms of Service.
  • To communicate with you and respond to enquiries.
  • To manage invoicing, payments, and accounting.
  • To maintain security, prevent fraud, and comply with legal obligations.
  • To analyse and improve our Services, including AI outputs and usage statistics.

4. Lawful Basis

We process personal data only where we have a valid lawful basis under UK GDPR, which may include:

  • You have provided consent.
  • Processing is necessary to provide the Services or manage our contract with you.
  • Processing is required to comply with legal obligations.
  • Processing is necessary for our legitimate business interests that do not override your rights.

5. Sharing Your Data

We may share your data with:

  • Service providers, such as cloud hosting, email, analytics, and accounting platforms.
  • Professional advisors, including accountants, auditors, and insurers.
  • Regulators or authorities where legally required.

We do not sell your data to third parties.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption, access controls, and secure cloud storage. However, no system can guarantee absolute security, and you acknowledge that use of the Services involves inherent risks.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access personal data we hold about you.
  • Request corrections if your data is inaccurate or incomplete.
  • Request deletion of your data (“right to be forgotten”).
  • Restrict or object to processing in certain circumstances.
  • Request a portable copy of your data or ask us to transfer it to another organisation.

To exercise any of these rights, contact us at contact@enthron.ai. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you are unhappy with our handling of your data.

9. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience on our website and analyse usage. You may manage cookie preferences through your browser settings. Detailed information is provided in our Cookies Policy.

10. International Transfers

Most personal data processed through the Services is stored and handled within the United Kingdom. Certain data, specifically payment information, may be transferred outside the UK via our third-party payment provider, Stripe. We ensure that any such transfers comply with UK data protection laws and include appropriate safeguards, such as Standard Contractual Clauses or equivalent measures.

11. Third-Party Services

Our Services may integrate with third-party tools or platforms. Any personal data shared with third parties is subject to their privacy policies, and we are not responsible for their practices.

12. Children

The Services are not intended for use by children. We do not knowingly collect personal data from individuals under the age of 13. If we become aware that we have collected personal data from a child without appropriate consent, we will take steps to delete such information promptly.

13. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will update the “Last Updated” date at the top of this page. Continued use of the Services after changes constitutes acceptance of the updated policy.

14. Contact

For any questions or concerns about this policy, please contact us:

Email: contact@enthron.ai

Address: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom